Free Download: Strategic Growth Planner For Digital Agencies
Enter, Digital Agency Coach’s Agency Accelerator Canvas, or AAC, for short.
What Is The AAC?
Put simply, the Agency Accelerator Canvas is a growth strategy template, designed to help you and your digital agency team build an actionable roadmap to achieve stratospheric growth.
The AAC guides your thinking and planning across the ten core elements of an agency strategy; Purpose, Customer, Value Proposition, Services, Vision, Goals, Strategy, Objective, Milestones & KPIs.
With handy prompting questions included along the way, the AAC is easy to complete and easy to understand.
Digital Agency Coach has kept the format simple. The AAC is a one-page, large format rubric which can easily be wall hung, always in sight and front of mind.
How Does The Digital Agency Coach’s Strategy Planning Tool Work?
The Agency Accelerator Canvas will create focus, define your vision, establish what you want to achieve, but most importantly — it creates an actionable, easy-to-follow roadmap.
Free from business school jargon and written in plain English, the AAC is, straightforward and easy to follow. Each download comes with a guiding document, offering a handful of simple questions to formulate a thorough understanding at each stage.
Although easy to use, the results the AAC populates are powerful. At the end of your workshop, you will have defined objectives and measurable KPIs to drive your digital marketing agency forward and measure your success along the way.
The Agency Accelerator Canvas is action-focused and helps to drive accountability along your marketing agency growth journey. Finally — a business strategy document that you can take action on!
So, Who Needs To Contribute To My Agency Accelerator Canvas?
At the Digital Agency Coach, we recommend hosting a workshop with your management and leadership groups and complete the AAC as a team.
Your AAC will be more powerful if the work is a collaboration from all stakeholders.
Once you have completed the canvas, share it with your entire team, print and mount it on the wall in your office to act as a daily reminder of why you’re all there.
Plan Your Digital Agency Strategy Annually, And Review It Quarterly
If there one thing 2020 taught everyone, it’s that the world can change very quickly and you, as a business owner, must be able to react quickly and adapt your strategy accordingly.
While your new business strategy will be right for the time, as the world changes, your strategy should evolve too. We recommend reviewing your AAC each quarter to nudge your strategy back in the right direction. Then, overhaul the entire strategy within an annual workshop.
How To Workshop Each Stage Of The Agency Accelerator Canvas
Print out the AAC template and accompanying documents and get your meeting off to a productive start with our quick helper video.
The AAC is separated into two focus areas;
1 — Defining Your Purpose & Services
First thing’s first, we need to define your digital agency’s purpose. There’s no right or wrong answer here, but it’s important your purpose aligns with your passion — so keep it true to yourself.
Secondly, the AAC takes a look at your customers. You’ll be asked to pencil in a specific niche that your digital agency can target. Then, it’s all about your value proposition. You’ll need to think about the problems and pain points you solve.
Then lastly from this column, — you define your services. This then forms a clear understanding of your marketing agency’s skillset and the work you say ‘yes’ and ‘no’ to.
Now comes the interesting and exciting part…
2 — Designing Your Vision & Your Goals
Over in the second column, you’ll need to define your digital agency’s vision and articulate top-level goals. Next, strategy. Think about how you might achieve these goals? Plan out the big moves you’re going to make this year.
Once the big moves are sorted, you then need to think about the objectives. What day-to-day tactics and functions will your team complete in order to make the strategy happen.
You will then define growth milestones or success indicators. What will illustrate that you’re on your way to success?
And then finally, how will you measure your success? What are the Key Performance Indicators (KPIs)? The AAC will help you define realistic, aspirational and measurable KIP’s to pull your entire AAC together and create the actionable document we promised.
Download Our Free AAC Template And Start Growing Your Agency Like You Know You Can
Now you understand how to use the Agency Accelerator Canvas and the game-changing strategy it populates, it’s time to download the template and get to work.
Each download includes a ready-to-complete AAC template, a second copy of the canvas with guiding questions to kick-start your workshop and a quick explainer video to answer any questions about the process.
If you need any help or guidance or think you might benefit from a Digital Agency Coach Consultant hosting an AAC workshop for you and your team please get in touch via Digital Agency Coach’s website.