Pivot Your Agency, But Don’t Change Your ‘Why’
This week I’m bringing to you another episode of Agency Conversation, featuring Alex Bright, Managing Director of the engagement agency, Audience.
Alex and I spend just over twenty minutes chatting about how Audience navigated the impact of Covid-19 on their events-based business, the decisions they made and the changes they implemented in order to pivot their agency into a digital space.
This inspiring 20-minute chat teaches us how Audience continued to solve their client’s problems, with a different version of their services and they came out the other side of the pandemic as an award-winning engagement agency.
Watch The Full Episode Below:
Maintaining Your Values & Ethos When Pivoting Your Agency
Alex and I talk about how the purpose of Audience has always been about delivering an event of some description, however, when the Coronavirus pandemic decimated all live events, Alex and his team acted quickly to rethink how they go about things. Without changing why they go about them.
As owners, most of us started our digital agency because we’re passionate about solving a particular problem with innovation, creativity and expertise. In this short clip, Alex and I talk about staying true to your original purpose whilst adapting to the changes in your industry and market.
Alex sums this up nicely when he shares his top tip for pivoting your agency without losing your clients;
“Change your function and delivery. But don’t change the reason why you’re doing it.”
If you’re thinking about pivoting your agency into a new space, perhaps with a new or extended service to suit a changing market, make sure you catch this week’s episode of Agency Conversation.
You’ll benefit from listening to valuable, first-hand advice from an agency that has not only lived through the challenges but who has come out the other side as the Best Small Agency of 2021.